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For product teams

Launch when you're ready

Stop waiting for the next deploy window. Feature flags put you in the driver's seat — control who sees what, when, without filing an engineering ticket.

  • Launch to your beta users without a code deploy
  • Self-serve rollout controls — no eng ticket needed
  • Measure feature adoption alongside conversion
  • Rollback in one click if something isn't right

New onboarding flow

Beta
Rollout20%

Target audience

Beta usersPro planUS + CA

4,210

Exposed

68%

Completion

+12%

vs control

0
Eng tickets to launch
1-click
Rollback
Audience rules

Own your launches

Release on your timeline, not the deploy schedule

Create a flag, target the exact users you want, and ramp it up from the dashboard — no engineering ticket, no waiting for the next release train.

  • Gate access by segment, plan tier, or user attribute
  • Phased rollouts you control from the UI
  • Coordinate launches with marketing and sales
Feature targeting and rollout UI

Capabilities

Built for product teams

Release on your schedule

Decouple the deploy from the release. Ship to prod today, launch to users next Tuesday.

Beta programs

Give early access to hand-picked users. Collect feedback before the general launch.

Measure impact

Tie flag exposures to product metrics. Know if the feature actually moved the needle.

No engineering bottleneck

Product managers can toggle flags, set percentages, and target segments — self-serve.

Your release calendar, your rules

Stop syncing deploys with launch dates. Ship when you want.

  • No credit card required
  • Free forever tier