For product teams
Launch when you're ready
Stop waiting for the next deploy window. Feature flags put you in the driver's seat — control who sees what, when, without filing an engineering ticket.
- Launch to your beta users without a code deploy
- Self-serve rollout controls — no eng ticket needed
- Measure feature adoption alongside conversion
- Rollback in one click if something isn't right
New onboarding flow
BetaRollout20%
Target audience
Beta usersPro planUS + CA
4,210
Exposed
68%
Completion
+12%
vs control
- 0
- Eng tickets to launch
- 1-click
- Rollback
- ∞
- Audience rules
Own your launches
Release on your timeline, not the deploy schedule
Create a flag, target the exact users you want, and ramp it up from the dashboard — no engineering ticket, no waiting for the next release train.
- Gate access by segment, plan tier, or user attribute
- Phased rollouts you control from the UI
- Coordinate launches with marketing and sales

Capabilities
Built for product teams
Release on your schedule
Decouple the deploy from the release. Ship to prod today, launch to users next Tuesday.
Beta programs
Give early access to hand-picked users. Collect feedback before the general launch.
Measure impact
Tie flag exposures to product metrics. Know if the feature actually moved the needle.
No engineering bottleneck
Product managers can toggle flags, set percentages, and target segments — self-serve.
Your release calendar, your rules
Stop syncing deploys with launch dates. Ship when you want.
- No credit card required
- Free forever tier